Creating your own app icon using free or paid app icon design tools like Iconsflow, Adobe Illustrator, etc.Įlse, you can also make an app with AppMySite and avail either of the options listed above.Hiring professional designers to create your app icon.There are several ways and methods that you can use to create a compelling and attractive app icon design. The icon should represent your unique brand image, convey its inherent story, signify the app’s purpose, appear outstanding on a user’s device screen, and inspire users to download and launch the app. While there is no absolute answer to the question above as all businesses are different, some things remain constant. Suggested read: App Store Optimization Guide – Get 10000+ app downloads in the first month How to design aesthetic app icons?ĭesigning aesthetic app icons should be treated as one of the most important steps in the process of app designing and development. This will eventually result in increased search result rankings for your app which will in turn help increase the number of downloads and visitors to your app listing page. In fact, as per a study, icon updates were the second most frequent form of ASO at 30 percent, up by 24 percent year over year.Ĭlearly, a well-designed and appealing icon will attract a lot of visitors and compel them to install and use your app and will indicate the app store markets that your mobile app is being well-received by the audience. The mobile app icon is not only important as it is the representation of your mobile app and your brand but also because it plays an important role in the App Store Optimization of your mobile application. How can app icons boost your app store ranking and visibility? Therefore, it becomes even more imperative to design a compelling app icon that outshines your competitors. As a good rule of thumb, if a user spends more than 5 seconds to comprehend your app icon, they’ll move over to another app in the market. That being said, the icon design must also be simple enough to convey the message immediately and accurately. The best approach is to revisit the basics, which we will discuss later in this article. Whether your business is a blog or news, an eCommerce website or solves a different business problem entirely, a thorough insight is important. Icon designing is a critical phase that requires an in-depth brainstorming and understanding of not only what your business is about but also your target audience. What is the importance of a compelling icon design? Most importantly, it must pictorially represent your brand and what you stand for. Thus, your app icon must intrigue, tell a story, and more importantly evoke certain emotions in the users and them curious enough to find more about your app. In fact, as per a study by SplitMetrics, a well-designed and optimized app icon can increase the chances of conversions up to 560 percent. The app icon is the first thing that a potential customer notices about the app. It is well known that “the first impression is the last impression” and in regard to mobile app icons, we couldn’t agree more.ĭue to the sheer number of mobile apps in the market, you do not get a second chance to make an impression upon a potential client. Final checklist for app icon optimization.Conduct A/B testing of your best designs.
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